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Beyond Rio: Where Else to Celebrate Carnival in Brazil in 2025

People dance in the street at Carnival

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When most people think of Carnival in Brazil, Rio de Janeiro often comes to mind first with its world-famous parades and Samba schools. However, Carnival is celebrated with unique local flair across the country. From the electrifying street parties in Salvador to the rich cultural traditions in Olinda and Recife, here's a guide to experiencing Carnival in some lesser known spots.


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Salvador, Bahia

Aerial view of Carnival in Salvador, Bahia

Unique Features and Cultural Celebrations

Salvador’s Carnival is deeply rooted in Afro-Brazilian culture, particularly evident in the neighborhood of Pelourinho, known for its historical architecture and cultural performances. The celebrations here blend samba-reggae, axé, and traditional African rhythms, providing a culturally rich and musically diverse experience.

Salvador's Carnival is famous for its trio elétrico, massive trucks equipped with sound systems and stages for bands to perform on as they move through the city streets. This style of celebration originated in Salvador and offers a unique experience as the crowd follows the trucks, dancing and singing along.

Food and Drink

Enjoy local Bahian cuisine such as acarajé (deep-fried black-eyed pea fritters filled with shrimp) and moqueca (a seafood stew). Refresh yourself with a cold beer or a caipirinha.

Music and Dance

Axé music, a genre that blends Afro-Caribbean and Brazilian sounds, dominates the streets of Salvador during Carnival. Samba-reggae, with its infectious beat and rhythm, also plays a significant role, inviting everyone to dance.

Recife and Olinda, Pernambuco

Puppets at Carnival in Recife

Unique Features and Cultural Celebrations

Recife and Olinda, neighboring cities in the state of Pernambuco, offer a Carnival experience rich in tradition and folklore. Recife’s Carnival is considered one of the oldest in Brazil, with roots going back to the colonial era. Olinda’s Carnival is known for its frevo music and giant puppets, called bonecos gigantes, which parade through the historic city’s steep, cobblestone streets. The puppets depict celebrities and historical figures.

The Galo da Madrugada, one of the largest Carnival blocks in the world, kicks off the festivities early on Saturday morning with an enormous parade. The Carnival here is more traditional, focusing on cultural heritage.

Food and Drink

Try regional specialties such as tapioca (a type of pancake filled with sweet or savoury fillings) and caldinhos (savory broths).

Music and Dance

Frevo, a frenetic and acrobatic dance accompanied by brass band music, is the highlight of Olinda’s Carnival. In Recife, maracatu, an Afro-Brazilian music and dance tradition, features prominently in the celebrations.

Belo Horizonte, Minas Gerais

Unique Features and Cultural Celebrations

In recent years, Belo Horizonte has emerged as one of Brazil's most popular Carnival destinations. The city, affectionately known as Beagá, is renowned for its bohemian culture and laid-back vibe, but its Carnival is taken very seriously. Belo Horizonte's Carnival features a record number of street bands, or blocos, which start as early as 5:00 AM and continue until the early evening.

The Carnival here has a unique political history, reborn in 2009 as part of a left-wing protest movement against the former mayor. This spirit of resistance and grassroots organization remains a defining feature of the celebrations.

Food and Drink

Belo Horizonte's boteco culture is a highlight during Carnival. These casual bars serve bar snacks like coxinhas (large, tear-shaped croquettes) and ice-cold beer. A local drink to try is Xeque Mate, a mix of rum, mate, guarana, and lime, popularized by the city's blocos.

Music and Dance

Blocos in Belo Horizonte play a wide variety of music, from traditional samba to rock and funk. The city is known for its well-organized yet spontaneous events, providing a freedom that appeals to many Carnival-goers.

Ouro Preto, Minas Gerais

Unique Features and Cultural Celebrations

Ouro Preto, a historic city known for its well-preserved colonial architecture and universities, offers a more intimate and youthful Carnival experience. The city's steep, narrow streets are filled with students and locals celebrating in various blocos. Ouro Preto’s Carnival is heavily influenced by its student population, creating a lively and energetic atmosphere. The city's historical backdrop adds a unique charm to the celebrations, making it a popular destination for those seeking a different Carnival vibe.

Food and Drink

Minas Gerais is famous for its comfort food, such as pão de queijo (cheese bread) and feijão tropeiro (a hearty bean and pork dish). During Carnival, you’ll find these and other local delicacies at street stalls and restaurants.

Music and Dance

Samba and marchinhas (traditional Carnival songs) dominate the streets of Ouro Preto. The city's blocos often feature live bands and DJs, ensuring a non-stop party atmosphere.

Paraty, Rio de Janeiro

Muddy people dance at the Paraty mud carnival

Unique Features and Cultural Celebrations

Paraty, nestled on the southern coast of Rio de Janeiro state, boasts a Carnival experience steeped in history and charm. Its cobblestone streets and colonial architecture provide a picturesque backdrop for festivities that blend tradition with local flair. Unlike the grand spectacles of Rio and Salvador, Paraty's Carnival maintains a more intimate and community-focused vibe.

One of the most distinctive events is the Bloco de Lama (Mud Festival), held on Jabaquara Beach. Here, participants gather to cover themselves in therapeutic mud sourced from the beach's shore, an ancient ritual believed to cleanse and invigorate. Amidst the muddy revelry, live bands set the mood with vibrant music, creating an unforgettable atmosphere of camaraderie. Learn more about attending Bloco de Lama.

Food and Drink

While exploring Paraty during Carnival, indulge in local delicacies such as fresh seafood at beachside stalls and quaint restaurants. Sample dishes like pastel de camarão (shrimp pastries) paired with a chilled beer to complete the coastal dining experience.

Music and Dance

Music at Paraty's Carnival ranges from traditional samba beats to contemporary rhythms that echo through the cobblestone streets. The Bloco de Lama festivities feature a truck blasting loud music, that leads the parade of dancing muddy festival-goers.

Florianopolis, Santa Catarina

Unique Features and Cultural Celebrations

Florianópolis, known for its stunning beaches and vibrant nightlife, offers a beachside Carnival experience. The city’s celebrations combine traditional samba parades with beach parties, making it a unique destination for those who want to enjoy Carnival by the sea. The samba school parades in Florianopolis are held at the Nego Quirido Sambadrome, featuring elaborate floats and costumes. In addition to the official parades, beach parties and street blocos are scattered throughout the island, offering a laid-back yet festive atmosphere.

Food and Drink

Enjoy fresh seafood dishes like camarão no bafo (steamed shrimp) and casquinha de siri (stuffed crab shells) at the beachside stalls and restaurants. Pair your meal with a caipirinha or a refreshing beer.

Music and Dance

Samba is the main attraction at the Sambadrome, but the beach parties feature a mix of electronic music, reggae, and other genres, reflecting the island's relaxed vibe.

São Paulo

Unique Features and Cultural Celebrations

Sao Paulo's Carnival has grown significantly in recent years, offering a diverse array of street parties (blocos) and parades. The city's Carnival is known for its inclusivity and variety, catering to all tastes with both traditional samba parades and alternative music blocs. The Anhembi Sambadrome hosts São Paulo’s official samba school parades, where schools compete with elaborate floats and costumes. In addition to samba, Sao Paulo's Carnival includes blocos dedicated to rock, funk, and other musical genres, reflecting the city’s eclectic culture.

Food and Drink

São Paulo's culinary scene is diverse, reflecting its status as a melting pot of cultures. During Carnival, you can enjoy a wide range of street food, including pastéis (deep-fried pastries with various fillings) and espetinhos (skewers of grilled meat).

Music and Dance

Samba remains at the heart of Sao Paulo's Carnival, but you'll also find blocos playing everything from rock to electronic music, offering something for every taste.

Manaus, Amazonas

Unique Features and Cultural Celebrations

Manaus offers a unique Carnival experience with a strong emphasis on Amazonian culture. The city's celebrations include traditional samba parades and street parties, as well as events that highlight indigenous and regional traditions. In Manaus, Carnival is celebrated with a mix of samba and regional influences. The Bumbódromo, a stadium used for the famous Parintins Folklore Festival, hosts the samba school parades. The city also features events that showcase the rich cultural heritage of the Amazon region.

Food and Drink

Amazonian cuisine is a highlight of Carnival in Manaus. Try dishes like tacacá (a soup made from jambu leaves and tucupi sauce) and pirarucu (a large freshwater fish) at local food stalls and markets.

Music and Dance

Samba is central to Manaus' Carnival, but you’ll also encounter regional music styles like boi-bumbá and carimbó. These genres reflect the city's unique cultural blend and add a distinctive flavor to the festivities.

Final Tips for Carnival Travelers

  1. Plan Ahead: Book your accommodations and transportation well in advance, as Carnival is a peak travel period in Brazil.

  2. Stay Safe: Be mindful of your belongings, especially in crowded areas. Consider using a money belt and avoid carrying large amounts of cash. Avoid wearing flashy jewelry.

  3. Embrace the Culture: Learn a few basic Portuguese phrases and familiarize yourself with local customs to enhance your experience.

  4. Pace Yourself: Carnival celebrations can be intense and last several days. Make sure to stay hydrated, take breaks, and enjoy the festivities at your own pace.

Carnival in Brazil is a celebration like no other, offering a unique blend of music, dance, and cultural traditions. Whether you're drawn to the historic streets of Olinda, the beachfront parties of Florianopolis, or the burgeoning scene in Belo Horizonte, there's a Carnival experience for everyone.

Where are you planning to attend Carnaval in 2025? Let me know in the comments below!

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